This project was based on the Levi's denim brand  located in California. The objective was to create three full looks based on ways that Levi's would change the customization process for the future. The customization process and the way it can be scaled in the future is by giving customers a chance to add more personality and personalization by adding more hand applied, one of a kind techniques that can be mixed and matched to fit any personality. This in the long run will help to eliminate fast fashion practices and contribute to more sustainable denim that will be durable and lasting. These techniques explore various ways this can be done such as adding personal cutouts and patches, beading, embroidery, paint/glitter, fraying, buttons and other types of fabrics.